Press

Previous Events

Palm Beach Masters World Cup

February 2 - 5, 2017 • Wellington, Florida

SOVARO was proud to be a corporate sponsor of the 2017 Palm Beach Masters in Wellington, Florida from February 2-5, 2017. A leg of the Longines FEI World Cup™ Jumping North American league, the equestrian event is a brand new, stand-alone international show and jumping competition, one of only seven East Coast qualifying events.

Palm Beach Masters World Cup

The Atlanta International Gift and Home Furnishings Market

January 12 - 16, 2017 • Atlanta, Georgia

SOVARO is excited to start 2017 on a high note as an exhibitor at the Atlanta International Gift & Home Furnishings Market from January 12-16, 2017. This show is the industry’s largest event, featuring the most comprehensive collection of home décor, furniture and gifts. We are one of more than 7,300 impressive brands that are exhibiting at this show.

The Atlanta International Gift and Home Furnishings Market

Casual Market Chicago

September 20-23, 2016 • Chicago, Illinois

For more than 35 years, Casual Market Chicago has provided retailers with a destination to find all things related to outdoor and casual living. It averages approximately 250 manufacturers filling more than 350,000 square feet of exhibit space at the Merchandise Mart. This year, SOVARO is proud to have the opportunity to exhibit at Casual Market Chicago from September 20-23.

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In addition to exhibiting our luxury brand, SOVARO will host a Happy Hour every day during the show. A mixologist will show our visitors new tips and tricks on drinks that pair best with our products.

Casual Market Chicago

Hampton Classic

August 28 - September 4, 2016 • Bridgehampton, New York

As a great way to end the summer, SOVARO is honored to be a corporate sponsor of the 2016 Hampton Classic. SOVARO coolers will be showcased alongside the debut of the new line of tumblers, available in various sizes and colors.

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The Hampton Classic will take place from August 28 to September 4, in Bridgehampton, New York. Located near some of the most beautiful beaches on the East Coast and amidst the fashionable Hamptons summer scene, this horse show is a premier destination for spectators and fans alike.

Hampton Classic

MRKET

February 15 - 17, 2016 • THE PALAZZO / SANDS EXPO LAS VEGAS, NEVADA

SOVARO will be participating in both upcoming MRket shows, starting with MRket New York followed by MRket Las Vegas. As a proud sponsor of a cocktail reception and exhibitor in Vanguards Gallery, SOVARO will be showcasing their full line of luxury coolers.

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MRket is a global fashion trade show representing the best collections in clothing, sportswear, footwear and accessories from the United States and abroad. MRket is the only show in North America to spotlight international groups such as Made in Italy and UK Design as well as curated brand sections; Vanguards Gallery and Modern Prep.

MRket Las Vegas

MRKET

January 24 - 26, 2016 • JAVITS CENTER, NEW YORK, NEW YORK

SOVARO will be participating in both upcoming MRket shows, starting with MRket New York followed by MRket Las Vegas. As a proud sponsor of a cocktail reception and exhibitor in Vanguards Gallery, SOVARO will be showcasing their full line of luxury coolers.

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MRket is a global fashion trade show representing the best collections in clothing, sportswear, footwear and accessories from the United States and abroad. MRket is the only show in North America to spotlight international groups such as Made in Italy and UK Design as well as curated brand sections; Vanguards Gallery and Modern Prep.

MRket New York

duPont REGISTRY

February 15 - 17, 2016 • THE PALAZZO / SANDS EXPO LAS VEGAS, NEVADA

duPont REGISTRY™ is the world’s premier luxury marketplace for exotic cars, luxury homes, yachts, and more. SOVARO is thrilled to be partnered with duPont REGISTRY™ and will be showcasing their full line of luxury coolers at key events including:

Barrett-Jackson:

  • Barrett-Jackson Scottsdale January 23-31
  • Barrett-Jackson Palm Beach April 8-10
  • Barrett-Jackson Connecticut June 23-31
  • Barrett-Jackson Las Vegas October 6-8

duPont REGISTRY Live:

  • Boca Raton Concours d’Elegance February 19
  • Amelia Island Concours d’Elegance March 11
  • Winter Park Concours d’Elegance November 11-13


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Today the duPont REGISTRY name is synonymous with providing a panorama of lavish and luxury items for sale from exotic and collectible autos to elegant homes, from sophisticated motor yachts to specialty gifts and gadgets for the affluent lifestyle. After twenty years in the publishing industry, duPont REGISTRY’S monthly magazines continue to be the leading publications for the high-end marketplace. The magazine distribution list includes regular subscribers in all 50 states and 54 foreign countries.

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Barrett-Jackson specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Barrett-Jackson produces The World’s Greatest Collector Car Auctions® in Scottsdale, Arizona; Palm Beach, Florida; the Northeast at Connecticut’s Mohegan Sun and Las Vegas, Nevada, where hundreds of the most sought-after, unique and valuable automobiles cross the block in front of a global audience.

DuPont Registry

WELLINGTON MASTERS WORLD CUP

February 4 - 7, 2016 • DEERIDGE FARMS, WELLINGTON, FL

The inaugural Wellington Masters, featuring the Longines FEI World Cup Jumping Wellington announced today that luxury cooler maker Sovaro® has joined forces for this year's debut as the presenting sponsor of this important world-wide show jumping competition.

The Wellington Masters, presented by Sovaro® will be held at Deeridge Farms, a 300-acre oasis of serenity and beauty in the Village of Wellington, Florida, on February 4-7. This is the first time that Deeridge, owned by the Jacobs family since 1980, will host an affair of this caliber.

Wellington Masters World Cup

FORT LAUDERDALE INTERNATIONAL BOAT SHOW

November 5 - 9, 2015 • Fort Lauderdale, FLORIDA

SOVARO is proud to be an official exhibitor at the 56th Annual Fort Lauderdale International Boat Show taking place in Fort Lauderdale, FL from November 5-9, 2015. This 5-day event is the world’s largest in-water boat show, covering seven locations with nearly 1,500 boats displayed across more than 3 million square feet of exhibit space.

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Over $4 billion worth of boats and other exclusive items will be exhibited in the “Yachting Capital of the World.” This show draws over 1,000 exhibitors from more than 30 countries every year.

Ft. Lauderdale International Boat Show

BREEDERS’ CUP

October 26, 2015 • Keeneland Race Course , LEXINGTON KY

Sovaro is proud to be an official partner of the Breeders’ Cup World Championships in Lexington, KY on the week of October 26, 2015. The World Championships will take place at Keeneland Race Course on October 30 and 31, 2015. As an official partner, Sovaro presents The Hill, the official on-site tailgating area of the Breeders’ Cup World Championships.

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The Breeders’ Cup brings together the world’s greatest Thoroughbreds for an extraordinary two-days of top flight international horseracing at one America’s most stately and elegant  venues, celebrating the grace, majesty and unmatched athleticism of the race horse.

Breeder's Cup

ROLEX CENTRAL PARK
HORSE SHOW

September 23 - 27, 2015 • New York , NEW YORK

SOVARO is excited to be a part of this year’s Rolex Central Park Horse Show as an official sponsor of the event. The Rolex Central Park Horse Show will take place from September 23rd to the 27th, 2015, right in the heart of New York City. Debuting just last year, the Rolex Central Park Horse Show was the first equestrian competition to occur in New York City.

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Debuting just last year, the Rolex Central Park Horse Show was the first equestrian competition to occur in New York City in more than a decade. The National Horse Show was founded in New York in 1883, but was last staged at Madison Square Garden in 2001, before taking its talent and reputation to Florida.

World class riders come for four days to compete in many prestigious events ranging from Grand Prix show jumping competitions to dressage, with prize money of over $500,000.

Central Park Horse Show

2015 BRUSSELS STEPHEX MASTERS

September 2 - 6, 2015 • Brussels, Belgium

SOVARO is proud to be an official sponsor of the 2015 Brussels Stephex Masters, an international show jumping event held in the green pastures of the outskirts of Brussels. From September 2-6, 2015, prestigious riders from around the world will compete in various events, ranging from high-fence jumping to fast rounds. This event has been upgraded from three stars to five stars and offers high-class hospitality as well as exclusive VIP entertainment with shows from international artists.

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In only its second year, this free 4-day event boasts an attendance of more than 7,800 VIP guests, with more than 25,000 spectators and a retail village of more than 15,000 square feet. The entire event can be viewed live on www.horse-live.com.

2015 Brussels Stephex Masters

MRKET

July 19th - 21st, 2015 • Javits Center New York, NY

Sovaro is proud to debut the world’s first line of luxury coolers at this summer’s MRket show, amongst hundreds of highly regarded fashion brands from across the globe. The show will take place from July 19th to 21st, 2015 at the Javits Center in New York, NY.

MRKET