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Marketing Resources



Sovaro Map Policy

Minimum Advertised Price (MAP) Policy

SOVARO's Minimum Advertised Price (MAP) Policy is available in a PDF file format.

Sovaro Brand Guidelines

Brand Guidelines & Logos

SOVARO Brand Guidelines and Logos include a four-page PDF with visual guidelines for using the SOVARO brand, as well as the SOVARO logo in JPG and PNG formats for web and print usage.

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Sovaro Photography


The SOVARO images available in this download are the approved images in accordance with SOVARO Brand Guidelines. It includes the open black and white 70 QT cooler images (both with transparent backgrounds) as well as four lifestyle shots. To obtain more approved images, please contact info@sovaro.com

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Sovaro Merchandising and Display

Merchandising & Display

SOVARO Merchandising & Displays include a one-page PDF with instructions to display a SOVARO cooler.

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Sovaro Sell Sheets

Sell Sheets

SOVARO Sell Sheets and a Size Guide are available in PDF format for the 70 QT, 45 QT and 30 QT Hard-Sided Coolers.

70 QT Cooler 45 QT Cooler 30 QT Cooler Size Guide PDF